Connection.

Partnership.

Shared vision.

After more than 25 years navigating complexities of global corporate strategy I sought to make a change and focus in on the work that matters most: connection, partnership, and the power of a shared vision.


I spent months in deep conversation with the people I've walked alongside throughout my career -- leaders, creators and change-makers. I asked where I could add the most value. The feedback was consistent and clear:

We need someone who knows where we've been, and isn't afraid of where we need to go.


I started Purple Clover Consulting to help companies bridge that daunting gap between "business as usual" and a bright, sustainable future. I'm driven by the belief that a company's voice shouldn't just be loud -- it should be principled.


I'm here to help you:

  • Shape the Narrative: Move beyond buzzwords to find your authentic voice.
  • Engage with Purpose: Build deep, principled stakeholder relationships.
  • Articulate the Future: Transform complex sustainability goals into a clear, actionable roadmap.




Why "purple clover"?

Purple Clover Consulting is named for Trifolium pratense, a plant revered in restorative ecology for its ability to fix nitrogen and revitalize the soil. In the corporate landscape, we serve a similar foundational role: we help organizations 'restore the soil' of their sustainability strategy. By translating the complexities of ESG into clear narratives, we create the fertile ground necessary for high-stakes communications to take root and thrive.

Let's meet


Shannon Shoul

Shannon Shoul

Principal